Technology

Facebook is working on augmented reality News Feed ads

Facebook today announced that it is testing augmented reality ads in News Feed as part of a push to attract more advertisers to video ad innovations. Facebook exec Ty Ahmad-Taylor made the announcement at an event in New York to promote ways companies can advertise on Facebook during the holidays.




So far, Facebook has only tested AR ads with Michael Kors, and it’s only testing ads in the U.S. Michael Kors created an ad experience that lets users try on a pair of sunglasses using AR effects. The company will continue testing this summer with Sephora, NYX Professional Makeup, Bobbi Brown, Pottery Barn, Wayfair, and King. Ahmad-Taylor said Facebook also hopes to introduce AR ads to more industries over time — right now, it is only working with companies that have physical ads.
Facebook is working on augmented reality News Feed ads Facebook is working on augmented reality News Feed ads Reviewed by Tauseef on 7/10/2018 09:55:00 PM Rating: 5

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